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How to increase website ranking

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What is website optimization?

 Website optimization is improving your website to gain a higher rank in search engines. By doing so you can increase the amount of visits to your webpage or website. The higher a website ranks, the more potential visits it has. By learning how to optimize your webpage, it will help you to know that your site can be accessed by search engines.

optimizing your website
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optimizing your website

Website optimization

Usually, when a web user types their keyword into a search engine, they seach within the first 10-20 results, finding what they are looking for somewhere in between. Being listed within the first ten searches is your biggest goal. When aiming to rank high on search engines, meta tags, heading tages, image tags, keywords, and the overall design plays a hugh part.

How will keywords help in website optimization?

A keyword maybe long tailed or short tailed, a long tail keyword is a phrase and a short tail keyword is a word. But what is a keyword? A keyword is a word or set of words that your webpage is all about. This means that if your webpage is about plants or if it is about how to make your plants healthy the keywords should be plants and plant health respectively.

It is best to use a long tailed keyword rather than a short tailed keyword. When using a short tailed keyword you will not rank high. If for instance your site is about plant health, using plant as a keyword will not be advisible, because this may imply that the website is about everything to do with plants it is better to use how to make plants healthy because this is more direct.

When optimizing your webpage you need to think like the web users not the publisher. You need to know what keyword best fits your webpage. Be direct, if your webpage is about Black kids hairstyles the keyword should not be hairstyles.

Your selection of keywords is very important to your site.

website optimization
website optimization

Meta tags and Image tags

A meta tag is a little description about the website which appears beneath the title of that site in the search engine results. Your meta tag should be attractive and precise, it should also include your keywords. A meta tag operates like a summary it gives the reader an idea of what the webpage is about.

Image tags are descriptions of images which are included in your webpage. All images included in your website should have a description.

Title tags and Heading tags

Title tags should include your keyword. The title tag appears in the browser of the visitor, it appears on the top of the tab where there the URL is place. Title tags are very important to search engines. Search engines use words in the title tags of websites to position them.

Heading tags are usually bold and start each paragraph, they function like headlines in a newspaper telling the reader what the below text is about. Heading tags should also include keywords.

These various tags and keywords will help to improve the ranking of your website. Always try to improve you website.

Comments

mathslover 16 months ago

Thank you webpremotion!!

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